The Hero Card A Hometown Deal for a Hometown Hero In 2016 the Texas Business Buyers team was approached by the previous owner of the Hometown Hero Card. An organization that focuses on putting local merchants and business owners first. The organization has a passion for keeping small businesses thriving by providing incentives to local consumers to patronize businesses of locally owned businesses in the Texas Hill Country. Lew McCoy, Purchasing Owner When we were approached to represent the sale of The Hometown Hero Card, we knew it needed another owner to that had the same passions at heart. Lou McCoy was just that person. It was quite fitting that a locally owned business brokerage would facilitate the transaction between two main street business supporters, and we did so proudly. After the deal closed the organization rebranded as “The Hero Card” and increased its’ focus on helping to fundraise for local organizations.